Business Administration – Management/Marketing
The Bachelor of Science in Business Administration, Management/Marketing emphasis, focuses on the ways in which organizational objectives are developed, implemented, and changed and on those processes that add value for stakeholders.
Management courses emphasize decision-making skills and the selection, motivation, and development of human resources. Marketing courses focus on the ways an organization can meet customer needs through product development and distribution and through promotional and pricing strategies.
For more information, including the program’s requirements, please click on the link below: